Project

Ablaze Audio

Designing and building Ablaze Audio's learning hub and freebies page, with full Meta Pixel and GA4 tracking on top.

The challenge

Ablaze Audio wanted to grow beyond its core offering: a learning hub for its community, a way to give away free products, and enough visibility into how visitors actually use the site to act on it.

The approach

Ongoing feature development on the Next.js/React platform.

Designed and built the learning hub from scratch: information architecture, UI design and every learning page, end to end
Built a freebies page where the team adds free products for visitors to download
Wired up full Meta Pixel and GA4 tracking so the team can see what's actually working

This relationship has since grown into two spin-off products built on top of the platform: the Web Screamer VST plugin port and the Web DAW, both their own separate projects.

The result

An actively growing platform: a full learning hub, a freebies page driving downloads, and analytics the team can act on. The collaboration is ongoing.